It was early 2013 ... "Call me Maybe" was on its way out. "Blurred Lines" and "Thrift Shop" were on the rise.
Our Old Fashioned cocktail mixer was officially legal and ready to hit the market after a year of preparation. So we hired a local illustrator to create a logo for us. Our startup budget was not large, but we knew we wanted to invest in a unique and beautiful mark to convey the amount of care we put into these products.
Did you know we had TWO illustrators contribute to the final design?
Our first illustrator prefers to work by hand. She drew her inspiration from this Neil Young album cover we grew up loving and which stokes our unabashed feelings of pride in classic Americana ...
She also had to deal with our almost-daily pestering to see updated drafts. We could hardly contain our excitement. We were like a kid counting down to Christmas, and to this day we wonder how she put up with us for so long.
This was the result ... for the first time ever on a limited-edition t-shirt. Only 30 shirts available. [EDIT: now gone to good homes]
When it was time to vectorize our logo so we could print a giant banner, we reached out to our current illustrator, who works in digital and created the final digital version we use now.
And that's how two top-tier local illustrators ended up collaborating on one project without ever meeting each other.
We've been really lucky to work with TWO artists, both of whom bent over backwards to make us look good. That's the spirit of Nashville at work.
Will these t-shirts one day sell for $1000 on the collectibles market?
No. The answer is no.
But they should serve as a reminder that Nashville is a town where fun creative things happen all the time. Designers collaborate without ever meeting. And a guy with a dream to put a quality Old Fashioned mixer on every bar cart in a 200-mile radius can see great things happen in just a few short years.