What do we mean when we say that Eli Mason makes spirit-forward cocktail mixers?
In its most specific meaning, spirit forward points to a category of cocktails made with strong spirits that have been softened by liqueurs, bitters, vermouth, and/or another fortified wine.
In the general sense, a spirit-forward cocktail is one that seeks to highlight (dare we say enhance?) the essential characteristics of the base spirit, not to mask its flavor entirely. Spirit-forward cocktails are balanced yet bold, accentuating the nuances of your finest spirits.
When you're ready to graduate from bland or sugared-up mixed drinks, Eli Mason is here to guide you to a more spirit-forward way to imbibe.