Cocktails 101 class with Eli Mason at Red Dog Wine and Spirits

Cocktail 101 Class with Eli Mason and Savory Spice Shop!

Do you know the difference between a dry shake and a dirty dump? That’s not a setup for a joke. It’s just one of the many things you’ll learn in our upcoming Cocktails 101 Class!

Eli Mason Cocktail MixersSavory Spice Shop, and Red Dog are teaming up to bring you a crash course in the basics of crafting excellent cocktails at home. In less than one hour, you will learn the basics to making over 30+ classic and original cocktails with only three spirits, a few syrups, and some fresh ingredients from the market.

Our first ever Cocktails 101 course meets at Red Dog on Tuesday, April 28th, and is led by Luke Duncan, cocktail enthusiast and founder of Nashville’s Eli Mason, a company devoted to making excellent drinks accessible to the home bartender. You will leave this class ready to show off your mixological knowledge to all your friends and family.

The class meets twice on April 28th, once at 6pm and once at 7pm. Each meeting runs 45 minutes and each seating will accommodate only 12 guests. Intimate! See below for how to make your reservations.

But here’s what makes this a truly special event.

Not only are we incorporating unique spices from Savory Spice Shop in Franklin to take your homemade concoctions to the next level … and not only will we have a Red Dog staffer on hand to provide you with samples throughout the presentation … but we’re also putting together a special kit with everything you need to get started mixing drinks at home!

After the class you can grab your prepackaged Cocktails 101 Kit for the discounted price of $99.99 +tax.

Your kit includes:

  • Four bottles of Eli Mason syrups:
    • Old Fashioned
    • Mint Julep
    • Gomme Syrup
    • Classic Grenadine
  • Three bottles of spirits (375ml each):
    • Bulleit Bourbon
    • El Mayor Silver Tequila
    • Bacardi Gold Rum
  • Stainless Steel Bar Shaker
  • Stainless Steel Jigger
  • Cocktail Spices from Savory Spice Shop
  • Custom recipe book with 30+ classic and original cocktails

Call Red Dog to reserve your seat and cocktail kit today!
615-794-9866

Maximum Fun: Eli Mason sponsors Stop Podcasting Yourself

When Eli was in school in Mississippi, there was a little college radio show out of California that was also broadcast in Hattiesburg. (Total market penetration: UC Santa Cruz and Hattiesburg, MS.) The show's host, though very young and ... did we mention? ... on a college radio station ... managed to create the most real and sincerely interested/interesting conversations with some of the best entertainers in the business. We're talkin 'bout folks like Paul Reubens, Maria Bamford, Penn Jillette, and countless legendary musicians. How he landed this caliber of guest will remain one of life's great mysteries.

That host was Jesse Thorne, America's Radio Sweetheart, and that show was The Sound of Young America (TSOYA). Along with sidekick Jordan Morris (Boy Detective), TSOYA brought together comedians, musicians, writers, historians, and more for a deep dive into their collective passions.

It's been a decade since we first heard Jesse's dulcet tones coming over the airwaves, and he has grown the Maximum Fun radio network into an empire of more than 20 podcasts (one of which is distributed by NPR to 60+ markets), a cruise, a kickass convention, and just a place to celebrate everything that's awesome. To paraphrase one listener, MaxFun shows are like listening to people be friends.

Eli Mason + SPY

To celebrate our recent launch into Canada through our partnership with The Crafty Bartender, Eli Mason is now sponsoring our favorite MaxFun show and three-time Canadian Comedy Award winners, Stop Podcasting Yourself (SPY). Hosts Dave and Graham put together a great spot for us, which starts at 1:06:20. And as luck would have it, our first sponsored show also featured Canadian maniac and SPY favorite Jon Dore. Don't miss this episode. Don't miss any of them.

We've been wanting to support the work of the MaxFun network for years, and we finally saw our chance. Thanks to MaxFun for making such beautiful, awesome things available for free for all these years. Check out their lineup here and stay tuned for our second upcoming SPY spot, which drops on December 8th.

Enter to WIN - Eli Mason Christmas Bitters

Eli Mason got its start as a Christmas gift that miraculously gained traction and grew from there. In honor of this auspicious beginning, we are making a very limited run of our special recipe Christmas Bitters (bourbon-chicory-vanilla-demerara) to share with the partners who have made 2014 such a great year for us.

By our calculations, we will have a dozen bottles remaining for our special friends and online family. And we want you to win one!

You can't buy it in stores. The only way to get a bottle of this stuff is to enter this contest and have your name drawn from the hat. But your odds are pretty good, and entering here means you'll be eligible for some other surprise gifts coming down the pike in December.

Fill out the form below to enter. Good luck!

RULES AND STUFF

Complete the form below to enter to win one bottle of Eli Mason Christmas Bitters. Sorry, this contest is only open in the US.

Please enter only once per mailing address. Winners will be notified by email in early December and must reply within 2-3 days to confirm their mailing address before shipping. Your email address and mailing address will NOT be shared for any reason and will NOT be used for anything beyond this drawing.

No purchase necessary. Void where prohibited. Must be 21 to enter. Yada yada ...

Entries will be accepted until 11:59pm on November 28th, 2014.

CONTEST IS NOW CLOSED! Winners will be notified by December 4th, 2014.

What's the NEWS, Eli?

Our NEWS section has been feeling neglected recently, especially since we launched our RECIPES page. Most of Eli's energy right now is going into creating new recipes and participating in holiday shows, but we do have some interesting items coming down the pike for our NEWS subscribers, including a special recipe for homemade holiday bitters (makes an amazing gift), a few product announcements, and lots of new places where you can buy this stuff.

Stay tuned! And sign up here for special email offers, including free shipping and special coupons.

Eli Mason now Available at Savory Spice Shop in Franklin, TN (37064)

Savory Spice Shop on the Franklin square is the kind of place where you could spend two hours without even noticing it. The shop itself is not large, but its charms are as concentrated as the spices that line its shelves. And the folks who work there are passionate about spices and experimentation. They love talking about flavors!

Ask for the vanilla bean world tour. Or what makes Saigon cinnamon different from Ceylon. Everything in the store is available to sample, including Eli Mason's full line of cocktail mixers, which are now on the shelves!

Ever wonder what exactly pimento wood is used for? Or what you can do with lime leaves and star anise. Or how to make the perfect pumpkin spice cookies. Savory Spice Shop in Franklin has your next secret ingredient in stock. Go visit them today!

Source: http://www.savoryspiceshop.com/tennessee/d...

Amaretto Southern from Southern FATTY - Featuring Eli Mason Gomme Syrup

There is no bigger thrill for a food producer than seeing how others use your product to unleash their own creativity. And when the final result looks like this ... well ... we just have to brag.

Southern FATTY shares this delicious twist on the classic Whiskey/Amaretto Sour, using Eli Mason Gomme Syrup and an egg white to produce a silky smooth texture that perfectly balanced the bite of the lemon with the rich heat of the whiskey.

Plus this recipe introduces the dry shake, a technique that every home bartender should have in their arsenal.  

Head over to Southern FATTY for the full recipe. You must try this one. It tastes as good as it looks.

The Bottle Shop serves up a Kickin' Moscow Mule with Eli Mason

The Bottle Shop is at it again with the perfect beverage for the end of summer: The Moscow Mule. But this version is easier than ever, thanks to Eli Mason's Mint Julep cocktail mixer.

It's the little mixer that could, and it's proving to be more versatile by the day.

There are no mint leaves to muddle and then have to remove from your teeth. Just a few quick measurements and - voilà - cocktail bliss.

Listen to the segment on Lightning 100 for more details. And click over there to download and print the full recipe.

Eli Mason now Available in Roanoke, IN at The Trove!

The Trove in bucolic Roanoke, Indiana is the result of miles of travel, tasting, and sharing among a group of friends obsessed with high quality local, handmade, and artisan goods. Everything in the store is chosen with care to represent the passions of its curators. That's why it's an honor for Eli Mason to be included in their collection!

If you're anywhere near Roanoke, you owe it to yourself drop in at The Trove for some of the best gifts, decorations, and treats in the Midwest! 

Cocktails on the Radio: Eli Mason & The Bottle Shop on Lightning 100

The BottleShop has invited Eli Mason to anchor their tasting bar this weekend. To kick things off right, we joined BottleShop co-owner Dave this morning on Lightning 100 to share some cocktails with Wells Adams. Drinking at 7:00am? One simply does what one can.

Listen to the interview here! We hold forth on the venerable Old Fashioned, crack open a bottle of Gomme Syrup (how do you pronounce that anyway?), and even mix up an Eli Mason original Seaside Smash (recipe below).

There we are in the booth with fellow Ole Miss grad Wells Adams. That colorful beverage in his hand is a refreshing Seaside Smash made with bourbon, mint, citrus and Eli Mason Gomme Syrup. Click the photo for the full recipe.

You can make the Seaside Smash your own by tweaking the citrus amounts and varieties. Instead of mint and orange, why not basil and grapefruit? Substitute lime for lemon. Or swap the orange bitters for something a little more spicy. The most important thing is to have fun with it.

Hope to see you tonight or tomorrow at The BottleShop, beside Whole Foods in Franklin, TN.

Have a great weekend!

Eli Mason now Available in Greenville, SC at Swamp Rabbit Cafe!

It's official, folks. Eli Mason is now engaged in interstate commerce. First we were available in one bar in Nashville. Then we were added by a few local shops. Then our first Canadian partner placed a big order and we mailed a few samples to Amsterdam. Last week we sent a few cases to the UK. This thing is happening, y'all. Back on 'murican soil, you can get your Old Fashioned fix in Greenville, South Carolina at Swamp Rabbit Cafe & Grocery! Local groceries, fresh produce, coffee drinks, homemade pastries, Turkish Pogachas, Brazilian Pao De Queijo ... all independently owned and operated ... this is just the kind of place we love to support. (Co-owner Mary swears she doesn't just stock us because her son is named Eli, but it probably doesn't hurt!)

Greenville, get out there and take home a taste of Nashville. And next time you're traveling West, let's grab a drink and have a good-natured argument about BBQ.

3st of the Month gets Creative with Eli Mason Gomme Syrup

The mixological maniacs at 3st of the Month got their hands on a few bottles of Eli Mason Gomme Syrup and have been shaking up a storm of spirit-forward cocktails. Like this beauty: Mahogany (click for recipe), made with Belle Meade Bourbon, lemon, fresh cherries, and Eli Mason Gomme Syrup.

It's as fun to make as it is to drink.

Cheers!

Come Sample our New Syrup this Saturday in East Nashville

This Saturday only! July 12th, 2014, from Noon to 9pm - Come out and try one of our new syrups at the Idea Hatchery beside the Art & Invention Gallery (Google map link) in East Nashville. Ousley Ouch salsa will be there, as will Haulin' Oats and The Post East: Coffee, Smoothie, & Juice Bar. We'll be selling bottles and gift sets and sampling our new Demerara Syrup all day. This stuff will change how you drink your morning coffee.

See you Saturday!

The Blundon Bourbon Review takes on Eli Mason

The Blundon Bourbon Review recently sampled a few cocktail mixers from Eli Mason. Read their review here. Short version:

These were a hit!

Medium version:

If you have the time, its a lot of fun to grab all the individual ingredients (sugar cube, bitters, cherry, etc.) and find what creation taste best to you. That being said, Eli Mason syrups taste very good, and while an Eli Mason Old Fashioned wasn’t quiet as charming as my Old Fashioned at the Imperial, it certainly holds a candle to many drinks that  I’ve ordered out while at a bar.  With summer in full swing, I recommend you give these syrups a try for your next get together! Its a great way to introduce the classics to a wider audience.

Eli agrees that a truly bespoke cocktail is a thing of beauty. But when sufficient time, space, supplies, or ingredients are not readily at hand, Eli Mason makes it easy to mix a quality dram without much fuss.

Thank you, Gaven!

RECIPE: Eli Mason's Peach House Punch

Courtney from Hey Rooster General Store in East Nashville held a peach potluck yesterday to celebrate the beginning of peach season here in Tennessee. The always-delectable Legato Gelato was there with two flavors to sample, as were City House and Yeast Nashville (cheese cookies with peach preserves!). Eli knocked together a peachy twist on the classic American Fish House Punch recipe from 1732, which we're calling Peach House Punch (full recipe below).

It's a strong drink, well balanced but not very sweet. Makes you wonder how the founding fathers got anything done in the afternoons. No air conditioning + fancy clothing + drinking punch all day sounds like a recipe for siesta. But in a modern setting, this punch will enliven your get-togethers and delight any guest who wants to drink like George Washington.

Though it takes a little forethought, this recipe can be assembled quickly before the party and allows guests to serve themselves, freeing you up to attend to the more rewarding hosting duties of eating and socializing.

Eli Mason's Peach House Punch

Initial Prep

24-48 hours before the party, begin by making an ice ring for the punchbowl and some Oleo-Saccharum (sounds exotic but it's easy to make).

First, assemble all your Ingredients:

  • 750 mL Smith & Cross Traditional Jamaica Rum (or any dark, aged rum with a strong flavor)
  • 750 mL inexpensive brandy
  • 1500 mL water (two rum bottles' worth)
  • 2 oz. Fee Brothers Peach Bitters
  • 4 oz. Eli Mason Demerara Syrup
  • 6-8 cups of black tea, regular strength, unsweetened
  • 1-2 fresh peaches
  • 4 lemons, peels and juice
  • 1 cup sugar

Make the Ice Ring by peeling the fresh peaches and slicing them into a bundt pan. Top off with the black tea. Cover and pop in the freezer overnight (or up to one week before the party).

Oleo-Saccharum is just sugar that has been infused with the oil from lemon peels. Use a vegetable peeler to remove the peel from the 4 lemons (avoiding the white pith) and drop the pieces of peel into a screw-top jar. Top with the sugar and give it a good shake. Then leave it on the counter to work its magic. The sugar will gradually turn yellow and begin to clump together.

If you won't be using it within 24 hours, leave the jar in the fridge (up to one week). (Hat tip to David Wondrich who demonstrated this technique for making Oleo-Saccharum at the Music City Spirits & Cocktail Festival in May.)

While you're at it, juice the lemons and set the juice aside for the final punch.

Final Assembly

A few hours before the event, assemble the rest of the ingredients in the punchbowl, starting with the rum, water, and Oleo-Saccharum, discarding the lemon peels and stirring until the sugar is dissolved. Add the brandy, bitters, fresh lemon juice, and Demerara syrup and give it one more good stir. Cover and set in a cool place.

Add the ice ring one hour before service.

Yield is around one gallon (or one large punchbowl), which should accommodate 30 guests over 2-3 hours. That is, unless your guests are 18th century sailors, in which case you should multiply this recipe by 8.

We suggest you leave the Oleo-Saccharum jar on the counter so you can brag to your guests about this magical mixture. And read up on the State in Schuylkill where this pre-Revolutionary War libation originated.

Emily's Tennessee Treats on Eli Mason

Eli Mason recently participated in the Pick TN Products trade show at the Tennessee Grocers & Convenience Store Association expo in Nashville. We talked to some grocery buyers and a few distributors and raised a glass with lots of great food folks like Emily Isabell of the blog Emily's Tennessee Treats. Head over to Emily's blog to read about her favorite products from the show and check out her photos from the day.

Thanks, Emily!

Eli Mason now available at Cadeau Nashville (37204)

In the heart of the 12South neighborhood, next to the new Jeni's Splendid Ice Creams and a few doors down from the venerable 12South Taproom, lies a gift shop of impeccable taste and appointment. And along the back wall of said gift shop you will now find a few bottles of Eli Mason cocktail mixers. The shop is Cadeau, of course, run by friends Frannie and Catherine, and it's your new favorite place in 12South for gifts of distinction. Eli's wish list includes basically everything in their bar cart, and one of everything in this photo that Catherine sent (well, two of the BNB).

Eli Mason included in CMT Music Awards Gift Bag!!

Eli Mason is thrilled to be included in this year's CMT Gift Bag for performers and presenters! Does this mean that Kristen Bell and Dax Shepard (who was spotted today at Prince's Hot Chicken, BTW) will be raising an Old Fashioned backstage with Miranda Lambert and Blake Shelton? Yes, yes it does.

It's a big haul. Can you spot us?

CMT gift bags Eli Mason 2014

And check out this special shout-out at the 0:30 mark in this video at CMT.com!

CMT Eli Mason cocktail mixer

If only everyone who went to the 2014 CMT Music Awards could go home with this gift bag, we'd all be able to have one completely perfect day.

If you were a celebrity, this is how I picture it all going down after you pick up your bag:

You'd start the day off with Beaverdam Creek stone-ground grits for breakfast, maybe with some Good Spread peanut butter and honey spread on top.

By that time, it would be cocktail hour. So get some old fashioneds ready with the Eli Mason mixer. All you need is bourbon and a few friends willing to try something kind of old-school. But be sure to set out some Piggy Brittle from the Loveless Café so your friends can try something new -- peanut brittle with bacon.